Focused on driving digital marketing strategy and enhancing engagement across Yale New Haven Healths digital properties. The position is responsible for analyzing and understanding the effectiveness of digital marketing campaigns and efforts including paid (display, search, social), owned (website, email, social), and earned (influencers and partnerships). The Digital Mar

1. Media Relations 1.1 Partner with media relations team to amplify press releases. Post relevant content for media on hospital websites creating tool kits and resources for larger releases 2. Content Creation 2.1 Responsible for creating 3 5 online posts per week and one long form research based piece of content per month on service line advances that adhere to style gui